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5 Experiential Marketing Activations From SXSW That You Need to See Budweiser, Suicide Squad, American Greetings and more By Kristina Monllos South by Southwest is more branded than ever—whether attendees are happy about it is another story—and that means brand activations are everywhere. The Austin, Texas-based festival has become a hub for ...
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Facebook Debuts 'Lift API' to Give More Marketers Ability to Study Ads' Impact Measurement space continues to heat up By Christopher Heine In the digital ads world, the past few months have been all about emerging measurement tools. With that in mind, Facebook today is announcing two intriguing initiatives that it is characterizing as tests.
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We're Finally on the Eve of the Virtual Reality Era, and Here's Why That Scares Marketers No room for the old ad model in this brave new world By David Shing No single descriptor can consistently apply to the living, breathing and evolving South by Southwest Interactive Festival—except that it is as weird as Austin itself.
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NASA Is Using Virtual Reality at SXSW to Remind People That Its Space Programs Still Exist Closing of the shuttle program confused folks By Christopher Heine The National Aeronautics and Space Administration (NASA) has been at South by Southwest Interactive—which ends today—since last weekend, hoping to inform people that, well, the agency has not shut ...
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Under Armour's CEO Just Hinted at How His Company Can Grow to $7 Billion by 2018 Kevin Plank says 'data is the new oil' By Christopher Heine At South by Southwest Interactive on Monday, Under Armour CEO Kevin Plank recalled crying at a tollbooth about 10 years ago while trying to explain to the attendant that he didn't have the $2 he needed to drive ...
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Instagram Is Adding an Algorithm to Reorder Feeds Based on the Posts Users Like Will nudge brands to beef up their ads By Lauren Johnson Instagram on Tuesday confirmed that it's adding an algorithm that will reorder which images and videos users see in their feeds.
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Why YouTube Is a More Important Platform Than Snapchat for Luxury Brands High-end marketers lag behind in digital By Lauren Johnson Even as brands like Burberry, Chanel and Louis Vuitton are building buzz via Snapchat with videos and posts that target millennials, luxury marketers should be wary about going all-in on the app, according to digital ...
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