| | | | | 5 Super Bowl Digital Marketing Stats That Will Grab Your Attention Stranger Things, lucky Eggo and social causes reign supreme By Christopher Heine The stats from Super Bowl LI --which saw the New England Patriots overcome a 25-point, second-half deficit to stun the Atlanta Falcons in overtime, 34-28--are flowing in. Here are a handful from the digital marketing realm that have really jumped out so far from Amobee Brand Intelligence. From midnight until 7 a.m. today, according to...
Read more » | | | | | | | | | | | | | | Buffalo Wild Wings Sets Up Its 360-Degree Video With Brett Favre TV Spot Campaign also includes Snapchat geofilters By Marty Swant There's no telling how long tonight's Super Bowl is going to last, but Buffalo Wild Wings is taking credit for if it goes longer than expected. For its 30-second pregame ad, the restaurant teamed up with Brett Favre, placing the Hall of Fame quarterback in an alternate universe, one in which he's forever doomed to...
Read more » | | Budweiser’s ‘Clydesdale Cam’ Airs Live on Facebook During Super Bowl BuzzFeed and Hidden Valley also joined in on the live action By Sami Main Just what you've always wanted: an insider's look at what the Budweiser Clydesdales are up to during the Super Bowl. If you tune into Budweiser's Facebook page tonight, you'll get to see the horses having their own viewing party in their stables, complete with snacks. Over 16,000 people were concurrently watching the stream even before...
Read more » | | 7 Social Stats Reveal Which Super Bowl Advertisers Teased Their Campaigns Best A bevy of exclusive engagement data By Christopher Heine >From Dec. 1, 2016 through Saturday, Origami Logic tracked engagement stats for Super Bowl advertisers to see which brands' posts and teasers were generating the most buzz. The marketing analytics software company looked at engagement data on Facebook, Twitter, YouTube and Instagram to help the industry understand which advertisers have already been getting a big...
Read more » | | | | | These 10 Brands Generated the Most Tweets in the First Half of the Super Bowl Data looks good for Airbnb and Coke By Christopher Heine Amobee Brand Intelligence has been pulling in Twitter data about Super Bowl LI marketers, and here's what they saw from the first half. The top 10 tweeted brands are as follows: Airbnb - 33,700 tweets Coke - 32,100 tweets Guardians of the Galaxy 2 - 25,600 tweets T-Mobile - 24,900 tweets Budweiser - 18,600 tweets...
Read more » | | How Brands Are Using Instagram and Snapchat for Their Super Bowl Campaigns 12 examples, from extra video to teasing TV spots By Lauren Johnson Brands pay upwards of $5 million to run 30-second Super Bowl TV ads today, but many advertisers already activated digital versions of their campaigns. While Facebook and Twitter are go-to platforms for brands to reach millions of viewers and tap into the real-time action, more brands are turning their attention to Instagram and Snapchat to...
Read more » | | Ford’s Pregame Super Bowl Ad Shows It’s Dedicated to the Age of Mobility 90-second spot takes aim at Uber, Telsa and Google By Christopher Heine Ford ran a 90-second ad between Super Bowl LI's coin toss and kickoff tonight, catching marketers' attention not just because of the length of the spot--Fox has been getting $5 million per 30 seconds for in-game commercials--but also due to its tech focus. The automotive brand provided several hints that it's absolutely serious about being...
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