You can learn what customers want by conducting experiments on real-life customer decisions using A/B testing. You can also use questionnaires, site search analysis and more. Read on for five examples from a bank, a comparison site, a translation service and two different jewelers.

Good marketing can be teaching as well. Marketing is often just thought of as selling. What if you taught your customers more about your product? Your solution? Your industry? Most importantly, how they can get the value they seek. Well, it would probably look like these three examples ...

Effective marketing isn’t trickery, it’s candor. What you’re intending to do every day in marketing is create satisfied customers by helping them make the best choices for themselves. Aside from the moral and ideological reasons to be a decent human, here is the realpolitik justification.

• Infographic: How to Create a Model of Your Customer's Mind
• The MECLABS Value Proposition Toolbox
• Marketing Swipe File Bundle: Transformative discoveries from 73 valid marketing experiments
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• Email Marketing: Bundle of 6 checklists to optimize your email marketing
• MarketingSherpa Customer Satisfaction Research Study
• A Model of Your Customer's Mind: 21 charts and tools have helped capture more than $500 million in test wins
• Test Planning Scenario Tool
• Mobile A/B Testing: Quality assurance checklist
• MarketingSherpa Landing Page Handbook: How to raise conversions – data and design guidelines