5 tips for using microsites, the dangers of overusing incentives, and more

Microsites are somewhere in between a single landing page and an entire website. They work well for the communication of an idea or product that requires more than a single landing page, for example, an event. Read these 5 tips to help you use microsites.

Under pressure to perform? Have to make your numbers this quarter? This week? Today? Incentive, incentive, incentive. While it helps you meet an immediate goal, incentives are not necessarily good for your company’s health. Here's how to use incentives effectively ...

You’re not going to sell a car with a headline. Or even a bicycle. And you shouldn’t write headlines that try to sell something in one fell swoop. Learn how you can get the reader to see enough value from the headline so they choose the next step, and after many more micro-yes(s), eventually buy that car.