Our friend and MarTech contributor Frans Riemersma did the research on how marketing teams are using generative AI and presents for us today the top 50 genAI use cases in marketing. You wonāt be surprised by how much itās being used for content creation. Nor will you be surprised that thereās a whole bunch of use cases around data that are not being capitalized on by many teams. And if youāre one of them, you should fix that. Like, today. AI in many forms, including generative and agentic, will be discussed early and often at the MarTech Conference, coming up March 25 & 26, 2025. Itās free. Itās online. And you can check out the agenda preview and grab your pass by visiting the conference page. Mike Pastore Editorial Director |