| | | | | 50 Years Later, Heinz Approves Don Draper’s ‘Pass the Heinz’ Ads and Is Actually Running Them Joint effort between David Miami and Sterling Cooper Draper Pryce By Tim Nudd It was a compelling idea, even if the client wan't convinced at the time. Fifty years ago, in the fictional world of Mad Men, Don Draper pitched a daring ad campaign to Heinz execs, for the brand's ketchup, that proposed not showing the product at all. Instead, the ads would show close-ups of foods that...
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| | | | | | | | The Story of ‘The Fearless Girl,’ From the Women at McCann Who Made Her State Street Global Advisors statue is an instant sensation By Tim Nudd It's been three days since McCann New York and its client State Street Global Advisors, under the cover of darkness, dropped a statue called "The Fearless Girl" into Bowling Green Park in lower Manhattan. Staring down the 28-year-old Wall Street "Charging Bull" statue, she's a potent symbol of female leadership in business, and of the...
Read more » | | Droga5’s First Ad for Seat Stars the Loneliest Race Car in the World Stuck in an endless loop By Tim Nudd Many of you will feel bad for the race car in Droga5 London's first ad for automaker Seat. That is because you're crazy. It has no feelings! Oh, but it does, and they're expertly drawn out by director Noam Murro in the 90-second spot below, which cleverly rubbishes the idea that race cars are the...
Read more » | | Fiat Got Surrealist Animator Cyriak to Make an Ad, and It Sure Is Hypnotic and Bizarre Celebrating 60 years of the Fiat 500 By Tim Nudd Take out your blotter of acid, because it's time to watch surrealist British animator Cyriak's take on a Fiat 500 commercial. The 1:44 spot, which premiered Thursday at the Geneva Motor Show, celebrates the 60th anniversary of the Fiat 500. And it certainly moves through the decades in mesmerizing fashion, using psychedelic animation to show...
Read more » | | | | | Sid Lee Made a Bus-Shelter Sensor That Turns Nearby Colors Into Swatches, to Sell Paint Engaging tech from Réno-Dépôt By Tim Nudd Bus-shelter advertising tech is often pretty goofy, but here's an intriguing effort from Sid Lee Montreal for Canadian home supply retailer R?no-D?p?t to promote the range of SICO paint colors it sells. The campaign, titled "Street Swatches," involved installing a sensor in the ad space of a bus shelter to capture passing colors and instantly...
Read more » | | A Moose Bumper Sticker Seeks Answers to Mighty Pressing Questions in Geico’s New Ad 'What's a sticker?!' By David Gianatasio Jeff the moose, a confused decal slapped on an RV bumper, takes a comically existential star turn in this new Geico commercial. Part of a mildly meta series of spots from The Martin Agency, the 30-second treatise invites viewers to "Take a Closer Look" at what Geico has to offer: Yeah, that was deep. Very...
Read more » | | This CP+B Creative Dressed Up as Albrecht Dürer for the Best Agency Headshot Ever Dave Swartz's passion project By Tim Nudd Dave Swartz has long been obsessed with Albrecht D?rer, the giant of art history who was a painter and printmaker in the German Renaissance of the late 1400s and early 1500s. So, when the time came for CP+B's executive director of art direction and design to get a new agency headshot, he really went for...
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