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Nov. 18, 2024

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Health Crisis Drives $50 Million Supplement CEO

Dean Brennan says a diet of beer, pizza, and fast food led to his ulcerative colitis. His doctors diagnosed it years ago in his twenties and told him he’d need medications for life. But Brennan decided otherwise.

“I didn’t want to take lifelong medication,” he told me. “It sparked my passion for health and led me to want to help others.”

Fast forward to 2024, and Brennan is the CEO of Heart & Soil, a nutritional supplement company doing $50 million in annual revenue.

In our recent conversation, he addressed his journey to Heart & Soil, key supplement ingredients, supply chain challenges, and more. The entire audio is embedded below. The transcript is edited for clarity and length

Eric Bandholz: Give us a rundown of what you do.

Dean Brennan: I’m the CEO of Heart & Soil, a nutritional supplements company. I entered ecommerce in 2020 with no experience, coming from a background in fi

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🔥 Today's Great Ecommerce Idea

Create Loyalty with Personalized Service

"Offer one-on-one customer support to create personalized experiences. The result is loyalty and word-of-mouth referrals." - Dean Brennan, CEO, Heart & Soil

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