Where is the low-hanging, tastiest fruit on your website? To give you ideas for the ripest areas to pluck, read on for examples from Bacardi, a software company, real estate service, e-signature solution, ecommerce site, and online payroll provider.

2020 has been a [insert expletive here] year. So as we get going into 2021, we figured you could use a lighthearted moment in your day to get the year started off on a positive note. A smile. Maybe even a good hearty laugh. After all, life is more than just heady world events and non-stop marketing results. Of course, this being MarketingSherpa we won’t just make you smile, we’ll get you thinking as well. Read on for funny stories packed with serious lessons.

A new year is upon us. We can accelerate forward by learning the lessons from the road in our rearview mirror. To help spark your next great wins in 2021, read on for lessons on copywriting, landing page optimization, the customer thought process, and more.

Jeremy Ryan Slate interviewed Flint McGlaughlin, CEO and Managing Director, MECLABS Institute about marketing during a crisis and McGlaughlin explained to Slate’s audience why marketing is an elegant force.

Lessons to help spark your next great idea for using live chat, interactive buttons, A/B testing, and so much more. Read on for examples from Wix, a nonprofit, an online footwear store, B2B ecommerce site, jeweler, and an online coffee store.

When marketers talk about branding, the focus is often on the big – major logo redesign efforts, mood boards, stadium naming rights. Let’s get small. Branding isn’t a once-a-generation exercise. It affects (and if you’re not careful can overshadow) day-to-day decisions around messaging, usability, and even what you say.

It’s great to learn from your experience, yes, but far less painful to learn from someone else’s mistakes. So we asked about those experiences, and 83 marketers shared missteps with us. We culled those down into the most helpful lessons for you in this article.

Have you seriously considered the thought process of the (real human being) customer on the other side of your forms? It’s a topic we explore in this article – complete with examples from a mattress company, filter subscription company, and news syndication company to get your creative juices flowing.

• Infographic: How to Create a Model of Your Customer’s Mind
• 21 Psychological Elements that Power Effective Web Design Infographic
• Free Template to Help you Win Approval for your Proposed Projects, Campaigns and Ideas
• The Call-To-Action: Six quick checklists to help the busy marketer improve conversion rate
• Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to Increase Conversion
• Research-Backed Landing Page Templates to Scale Up Your Testing Program
• MarketingSherpa B2B Marketing Benchmark Report
• Email Marketing: Bundle of 6 checklists to optimize your email marketing
• Marketing Swipe File Bundle: Transformative discoveries from 73 valid marketing experiments
• Lead generation & Inbound Marketing Reports
• MarketingSherpa Landing Page Handbook: How to raise conversions — data and design guidelines
• MarketingSherpa Quick Guide to Email Marketing

• Marketing Writing: 3 simple tips that can help any marketer improve results (even if you’re not a copywriter)
• Lead Generation Confessions: 17 B2C and B2B marketers in 12 different industries share their lead conversion rates
• Marketers Beware: 8 all-too-tempting marketing dangers to avoid
• Ask MarketingSherpa: Homepage value proposition
• Maximizing Perceived Value: 3 quick case studies about leveraging storytelling in marketing
• Effective Homepages: 3 quick case studies to help you optimize your website’s front door
• The Call to Action: 5 before-and-after examples of effective CTAs (with the results to prove it)
• Web Forms: 3 quick case studies about improving performance without changing form fields
• Conversion Rate Optimization: 4 quick CRO case studies to help you increase revenue, mobile conversion, and site searches