|
| |
|
|
6 Advertising Veterans Offer Their Single Best Piece of Advice for Young Creatives Today Tips from Margaret Johnson, William Gelner, Tiffany Rolfe and more By Tim Nudd Earlier this week, in part one of a new video series, we asked top creative directors about the best advice they ever got in their careers. Today, we debut a companion series, also focused on career advice. This time, we ask top creatives to share the advice they give young people just starting out in...
Read more » |
|
| |
|
| Promoted Content by Cannes Lions | | |
|
|
| |
|
| |
|
Gerry Graf Picks His 3 Favorite Ads, Including One for E*Trade That Isn’t the Dancing Chimp Plus, what's new at Barton F. Graf By Tim Nudd Whenever we sit down with top creative directors for a video shoot these days, we ask them--among many other things--to pick their favorite Super Bowl ad. More often than not, they choose Apple's "1984." But when they don't pick "1984," they're often inclined to go with another classic--E*Trade's "Monkey" ad from the 2000 Super Bowl,...
Read more » |
|
Eddie Huang Hangs Loose in the World’s Most Perfectly Relaxed Underwear Ads The chef is no Justin Bieber, and that's the point By Gabriel Beltrone Eddie Huang didn't see himself as a likely candidate to be an underwear model. "My manager told me, 'They want to put billboards of your husky ass in their underwear,' " says the chef and food personality in a new video. "I couldn't believe it." Nonetheless, Huang is gracing a series of ads for online...
Read more » |
|
The Girl in This Jarring Autism PSA Used the Ad to Reveal Her Own Autism to Classmates A plea for more patience By Gabriel Beltrone A deliberately grating new PSA is trying to help people better understand what it's like to be autistic, by illustrating the sensory overload that a 12-year-old girl with the developmental disability experiences regularly. As Holly--a real schoolgirl living with autism in the U.K.--gets on the bus in the morning, a series of interactions that might...
Read more » |
|
| |
|
Hershey’s Built Its Tastiest Website Yet, All Made of Chocolate And then asked fans to eat it By Gabriel Beltrone One of the biggest problems with the internet is that you can't literally eat it. At least, that's what the marketing executives at Hershey's Brazil operations seem to think. The confectioner recently sought to correct the oversight with a campaign that filled a website with chocolate objects instead of real ones, and raffled them off...
Read more » |
|
Jeff Goodby Reveals the Best Creative Advice He Got in His Career Think you have the best idea? It might be time to throw it away By Tim Nudd It's easy to become wedded to an idea, and tough to let it go. But sometimes starting over is the way to an even better idea--or to getting the first idea approved if it was rejected by the client the first time. For a new series of videos, Adweek is sitting down with top creatives...
Read more » |
|
The Story Behind GetColeman.com, One of the Cleverest Copywriter Websites Ever The many shades of Joe Coleman By Tim Nudd We've seen scores of creatives' websites over the years, but here's one of our instant favorites--GetColeman.com, from British copywriter Joe Coleman. The idea is simple and very fun: The site's copy makes a variety of pitches for Joe, from "Less Hard Sell" to "More Hard Sell," using a slider you can move around at the...
Read more » |
|
