| | | | John,
Shiny Object Syndrome. The tendency to constantly chase the new, the buzzy, the hip.
And many marketers have it bad.
While the newest technology and techniques can help nudge up your results, sustainable success lies in getting the fundamentals right. And nothing is more fundamental to your organization's success than the value proposition.
Yet in the rush to chase quarterly numbers and new technology, there are many misunderstandings about what a truly effective value proposition is and why it is so important. So today we bring you An Effective Value Proposition: What it is, why it is so important to business and marketing success, and how to use it.
Read on for answers to common questions we get from readers about the value proposition.
Here's to powering your success with an effective value prop,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa, MarketingExperiments and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
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