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6 Funny, Moving and Provocative Ads That Showed Ogilvy's Creative Excellence in 2016 Winning work from Adweek's Global Agency of the Year By Christine Birkner Ogilvy & Mather Worldwide just had a banner year, winning both the Cannes Lions Network of the Year and the Effie Awards' Most Effective Agency Network of 2016, thanks to some clever, moving work.
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U.S. Agency of the Year: Droga5 Is Defined As Much by Its Soul as Its Soaring Success At 10 years old, the shop is firing on all cylinders By Katie Richards Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a "strong soul." These are "the ones that are consistent, retain people and do some of the most ...
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Breakthrough Agency of the Year: Venables Bell Is the Next Great Creative Shop With stellar work for clients like Audi, its star is rising fast By Patrick Coffee Cultural relevance can be bittersweet, as Venables Bell & Partners learned in 2016. Just as the agency and client Audi were negotiating to use David Bowie's "Starman" in a Super Bowl ad, the rock ...
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Fisher-Price Makes Toys for Sensitive Boys in SNL's Latest Darkly Comic Fake Ad Including a well he can stare into By Kristina Monllos For some kids, typical toys just don't cut it. There isn't a section of Fisher-Price's website dedicated to introspective children who are, as Saturday Night Live puts it, "just sort of waiting for ...
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Wendy's Goes All-In on Sriracha With a Series of Kooky Videos to Promote the Sauce It's taking over the brand's website and social channels By Lauren Johnson Lexus made a sriracha-themed car last month. A couple of years ago, Pizza Hut tried baking the spicy sauce into pizza crust. Now Wendy's is the latest brand cashing in on the sriracha craze, and it has a kooky ...
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Ad of the Day: Chatbooks' Harried Mom Returns in 2016's Most Honest Holiday Ad Yet Stuck in gift hell? Here's something everyone will love By T.L. Stanley How does a real mom tackle the holidays? By hiding from the kids behind a locked door, huffing cocoa powder, reliving last year's epic gift fails and using crumpled wrapping paper as Kleenex.
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Black and Decker Got Belgians to Eat Dinner Right Off the Floor of an Old Post Office A daring stunt to promote the Steam-Mop By Robert Klara Everybody's heard the saying—often in reference to how well someone kept house—that the floor was so clean you could eat off it. But nobody really meant that literally, did they?
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