6 Questions Below for CEO'S about their Programmatic Revenues

New C-Level Seminar: Managing Programmatic Revenue

And More Masters of Media Selling Courses

November 14: Managing Automated Advertising Strategies

C-Level Seminar to Understand and Manage Programmatic Advertising Revenue Streams

November 15: Masters of Media Selling

(The classic for all media.)

November 16: How to Sell Programmatic Advertising

Small Group Intensive Seminars

Space is Limited

"Just set it and forget it."

Ron Popiel made those words famous in his famous infomercials.

Sadly many CEO's think that is how their automatic advertising programs work. You just pick a couple of programmatic vendors, add on a header bidding wrapper and here is the address where the checks should be sent.

It is monetary magic where a couple of tech guys wave their magic wands and utter a few words of code and presto digito you don't need to think about ad revenue again.

Often they don't think of it all. I can remember chatting with a CEO and asking him about his programmatic advertising stack. He looked at me blankly and then replied " I don't bother with that stuff. You get what you get, right?" I then asked him a few more questions:

"Did you know that the highest bidder for your inventory doesn't pay the highest price?"
"Do you know what the value of your programmatic inventory is? Not what is paid for it but its value?"
"How many companies are a part of your programmatic revenue stack?"
"Do you have a separate call for video? For mobile? "
"What is the latency on your advertising stack."
"Do you know the difference between header bidding, server server integration and PMP programmatic advertising."

The CEO I was talking to didn't know a single answer to those questions. Which is probably why he hired my consultancy. Not only to help shape his automatic advertising but to help him manage his strategy based on knowledge...not magic.

That is why we created the Managing Automated Advertising Program for CEO's. To quickly help you gain a good understanding of advertising revenue strategies so you can better manage the bottom line and your employees.

Paul Rothkopf, Co-Presenter

Managing Automated Advertising Strategies: The Seminar for C-level digital publishers:

What every CEO, Publisher and CRO needs to know to manage and maximize their automated advertising revenue.
Developed for very senior media executives from every category; mass consumer, special interest, B2B, pure digital and hybrid traditional + digital businesses.
This seminar co-delivered by Daniel Ambrose, of ambro.com, corp, and founder of Masters of Media Sellng, and Paul Rothkopf of Pi-Collective, programmatic revenue consultant.

Classic Masters of Media Selling; Strategic Sales Tactics for More and Bigger Ad Sales:

This is the classic all-media Masters of Media Selling, revised and updated, in it's 5th year.
A one day - small group intensive - course focused on the 5 skills that separate the great advertising sales people from the average.

How to Sell Programmatic Advertising, for sales people and sales management/strategists.

Every seller of digital advertising must be prepared to address programmatic advertising sales, either by employing programmatic delivery and leveraging first-party data, or by selling against competitors who are offering programmatic execution.
Every media company can sell programmatic advertising. Learn the basics of how you can sell programmatic services, audience extension, or build and leverage your first-party data. Learn the platforms to use, the pricing strategies and success examples.

About the seminar creator and leader: Daniel Ambrose has been advising digital and analog publishers on revenue and growth strategies since 1994 when he formed his consulting business ambro.com, corp. Learn more about Ambrose and the 80-plus clients he has worked with here.

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