6 questions with April White and your Daily Scoop

The Daily Scoop: How Adidas is ‘carefully’ offloading remaining Yeezys after Ye controversy

Plus: Hip-hop's 50th birthday, X/Twitter CEO Linda Yaccarino has a word for advertisers.

6 questions with: April White of Trust Relations

April White shares advice on how you can achieve whatever you set out to do.

The Daily Scoop: Brands tap influencers to reach Black audiences in coveted spaces like the Essence Festival

Plus: Crocs and Pop-Tarts debut sweet footwear, Pope Francis warns of AI responsibility.

Why most PR agencies see client churn — and how to foster effective relationships

It starts with mastering three elements of communications strategy.

Member Content

How to strengthen your comms strategy when combatting misinformation or disinformation

When to respond to lies.

The Daily Scoop: Zoom unironically announces hybrid return for thousands of its office workers

Plus: Gucci tries to stay relevant, Jeep Graphic Studio celebrates the 30th anniversary of the “Jurassic Park” movie in style.

3 tips for more effective group brainstorm sessions

Think outside the box on thinking outside the box.

Aligning ambition with purpose: The importance of identifying your core career values

There are many paths to take. The question is, which is right for you?

The Daily Scoop: Content creators are taking over spaces women’s magazines used to dominate

Plus: The Writers Guild of America still on strike after failed bargain talks, “fitfluencers” sometimes give awful advice.

New social media features you need to know this week

Updates from Twitter/X, Meta, Instagram and more.

5 psychological hacks for boosting media relations

Media relations and psychology form the backbone of successful PR strategies.

The Daily Scoop: VP Kamala Harris aims to win back America with new strategy

Plus: Mark Zuckerberg impatient over Elon Musk match, Mattel gets creative with new product.

Reputation management in the age of AI misinformation

The dark side of AI for communicators.

A positive employee experience is good business. Here’s why.

Taking care of your people can also benefit your bottom line.