6 tactics for mobile ads, top content in 2018, and more

This is the time of year we tend to look back as a society and see what we can learn from the previous year. So Marketer, don’t overlook this opportunity to relax, refresh and plan for the year ahead. Read the most popular MarketingSherpa articles of 2018.

Ashley Testa and her marketing team generated 1,000% digital revenue growth at Cox Media Group before joining Mayo Clinic. Read on for six tactics to improve your own mobile marketing efforts based on her career experience.

Marketing is relentless. Near-term goals cloud your vision and tactical execution is a daily demand. But today is a day to take a deep breathe and look at the fundamental, core elements that will truly power your success in 2019. Here are some ideas for New Year’s resolutions for the coming year.