| A good marketer should be refining abilities and expanding knowledge by reading. Read More ▶ |
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| | | eBook: DiscoverOrg Targeting the "wrong people" is a bigger issue than most realize and just reinforces the idea that accurate, verified data is even more important. Volume is important but it's more important that you have good data and good content that align. This eBook covers 5 key ways to keep outbound marketing in-line with today's marketing landscape. Read More ▶ | | While brands are jostling for customer attention by various marketing gimmicks, the best form of marketing is the one that focuses on delighting customers by delivering over and above their expectations. Having immense faith and confidence in ones' products and services can help a brand create awesome warranties and returns policies that increases customer trust and enhances brand credibility. Read More ▶ |
| | Most businesses build their departments as silos: self-contained units that operate independently of each other, with one directorial vision aligning them. However, sometimes it’s better for these independent sectors to work in unison with one another for mutual benefit. Read More ▶ |
| | Gartner has reinforced its prediction that CMOs will outspend CIOs on IT in 2017. Marketing tech is now directly responsible for growth in the enterprise, according to Gartner. Read More ▶ |
| | | | Aiming to attract and retain increasingly well-informed patients, health systems are using sophisticated data analytics to target people at the 'moment of healthcare need.' Read More ▶ |
| | eBook: DiscoverOrg In recent years, Inbound Marketing has made a name for itself by providing a valuable way to attract and convert customers. However, relying solely on Inbound leaves room for a lot of missed opportunities. Find out why 39% of marketers think Outbound Marketing is more effective than Inbound methods by reading this eGuide. Read More ▶ | | When it comes to managing indirect reports, there's no substitute for experience. Here’s how two project management veterans have found success. ▶ | | Over time, as Windows 10 is patched repeatedly, installer files can become outdated or orphaned and occupy a lot of disk space. Two utilities can help with that. ▶ | | This 49-page report features advice from IT executives at the U.S. Postal Service, Hunter Douglas, Blue Cross Blue Shield, Nationwide Insurance and more for using digital technologies to become more agile, more flexible and more profitable. Purchase the report here. ▶ |
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