Plus, how marketers can mitigate bias in generative AI
Marketing artificial intelligence (AI) | | Despite what you may have heard, artificial intelligence can't fix everything. Here's how to tell if it is or isn't what you need. | | |
Marketing artificial intelligence (AI) | | See how marketing technology integrations are evolving from no-code to prompt-driven AI experiences. | | |
Marketing operations (MOps) | | The language barrier between marketing operations and top executives is a problem for both sides. Here's what you need to do. | | |
MarTech webinar | | Join experts from Google and Salesforce to discuss how you can successfully integrate your GA4 data with Marketing Cloud for more effective marketing. . | | |
Marketing technology | | In a time of tighter budgets and 'doing more with less,' a marketing technology review is an essential step for maximizing efficiency and spending. | | |
AI writing tools | | Humans have biases and because genAI models are trained on data created by humans, they are likely to be as biased as that dataset. How can marketers mitigate risks? | | |
MarTech webinar | | Data-savvy marketers understand the influence numbers have on decision-making. Positioned the right way, data storytelling helps marketers present complex information in a relatable and compelling format. | | |
Sales enablement | | The speed and complexity of business today demands a fresh look at how to make channel partner marketing work. | | |
Your voice matters | | Calling all marketing technology and operations professionals! Take our survey to help us better understand the evolving martech career and salary landscape. Results will be published on MarTech. Contribute your insights now! Take the survey | | |
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