NAR members blanket media with pro-consumer messaging | Tips to help your small-business videos go 'viral' | Marketers still trying AI as ROI remains unclear
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Best Practices in Sales & Marketing
Tips to help your small-business videos go 'viral' YouTube, though often underutilized, can advance marketing efforts when channel descriptions are used to boost video visibility and engagement, with free templates to accomplish this available in this article. Clearly explaining content, including calls to action, and adding personality to descriptions can increase subscribers and engagement, as exemplified by channels like Yoga with Adriene and SciShow. Full Story: HubSpot (8/21)
Marketers still trying AI as ROI remains unclear Two years into the rise of generative AI, marketers still are primarily experimenting. High-profile AI campaigns, such as Coca-Cola's AI-generated flavor, have not shown a profitable ROI, says Momentum Worldwide's Jason Snyder, whose agency was behind the campaign. Snyder said it'll still take several years before AI is truly integrated into media buying, creative development and other processes. Full Story: Adweek (8/22)
Conventions courted influencers to reach young voters Nearly 300 social media influencers and content creators were invited to the Democratic and Republican National Conventions as part of the parties' strategy to court younger voters, of which 70% said they got their 2020 election information from social media. "There are influencers that are way more powerful than the TV networks, way more powerful than the New York Times or the Washington Post, and way more important if you're trying to reach actual voters," says Rick Klein, political director at the ABC News Washington Bureau. Full Story: ABC News (8/24)
U.S. new home sales post sharpest increase since Aug. 2022 Sales of new single-family homes in the U.S. reached a seasonally adjusted annual rate of 739,000 units last month, climbing 10.6% to hit the highest point in more than a year, according to the Commerce Department. The month saw the sharpest rise in sales since August 2022. Full Story: Reuters (8/23)
Median monthly mortgage payment decreases The median U.S. monthly mortgage payment decreased in the four weeks through Aug. 18, reaching $2,587, according to Redfin. The decrease was accompanied by mortgage rates dropping to a 15-month low, and Redfin also noted that touring activity and online searches for homes have increased. Full Story: GlobeSt (free registration) (8/26)
Technology & Innovations
Smart-home tech for the luxury market Ease, efficiency and design are top concerns for luxury homeowners who want the best from their smart home technology. Planning and professional expertise can help. Full Story: REALTOR® Magazine (8/25)
'Time has come' to cut interest rates, Fed chair says Federal Reserve Chair Jerome Powell signaled interest rate cuts are coming, saying that "the time has come for policy to adjust." He noted that "the timing and pace of rate cuts" will depend on multiple factors, including economic data and risks. Speaking at the Fed's annual gathering in Jackson Hole, Wyo., Powell noted that inflation has decreased and "the labor market is no longer overheated." Full Story: CNBC (8/23),The Wall Street Journal (8/23),The New York Times (8/23)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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