Econsultancy Pulse
Wednesday 7 November 2018 | View in browser
Econsultancy
Top story
63% of companies lack a structured approach to optimisation
For ten years now, Econsultancy has released an annual Optimisation Report in association with Red Eye. It has consistently delved into the types of conversion strategies and tactics used by organisations, as well as the tools and processes employed for improving conversion rates. Take a look at some of 2018's findings.
How China’s online travel agencies (OTAs) have found success as influencer platforms
Why companies need to be careful about CLV scores
Sharing is going private and marketers will need to adapt
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Econsultancy
 
Featured Reports
Achieving Omnichannel Excellence
Retailers need to understand how to develop and implement effective omnichannel strategies that capitalise on today’s fragmented customer journey. This report looks at the key considerations involved in realising this omnichannel way of working, the common challenges that need to be overcome, and where the biggest opportunities lie.
 
Storytelling for Marketers
This new report explores techniques, challenges and opportunities around storytelling in the context of marketing and brings together important best practices to help marketers tell better and more compelling stories.
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Econsultancy
 
Training
Getting to Grips with Paid Search
London, 13 November 2018
Marketing Copy and Behavioural Economics
London, 13 November 2018
Driving revenue through CRM
London, 14 November 2018 
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"Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a whopping 28% average overall return. Our quick start guide will give you a 6-step strategy to prepare your organisation for adopting marketing automation and help you accelerate your return on investment."
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Latest Jobs
EMR
Interim Head of Ecommerce
EMR
Senior CRM Marketing Manager - Salesforce Experience Needed!
Quest Search
Channel & Branch Merchandiser
Quest Search
Multi-channel Promotional Trade & Planning Manager
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The Definitive Guide to Engaging Email Marketing

Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download our new Definitive Guide to Engaging Email, a jam packed 150+ page guide, to move beyond basic batch and blast email to a whole new level of engagement.
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Contact us
Econsultancy London
Wells Point, 79 Wells Street,
London, W1T 3QN, UK
 ‌ +44 20 3199 8474
 ‌  Econsultancy New York
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New York 10013, United States
 ‌ +1 212 971-0630
 ‌  Econsultancy Singapore
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Singapore, 049319, Singapore
 ‌ +65 6653 1911
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