Prevent deepfakes from hijacking your transactions | 7 factors to consider when choosing a CRM | 6 books that will change your perspective on real estate
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7 factors to consider when choosing a CRM Don't know exactly what you want from a customer relationship management tool? Ask these questions to identify which options will address your true needs. Full Story: REALTOR® Magazine (March 20, 2017)
Brand and agency marketers are preparing for a potential U.S. TikTok ban with contingency plans that shift budgets toward multiple short-form video apps and remove the TikTok tracking pixel. UM Worldwide Global Chief Media Officer Joshua Lowcock says a TikTok ban also would make brands more risk-averse to new platforms and be "confirmation that a more cautious, less experimental stance is warranted." Full Story: Digiday (tiered subscription model) (3/21)
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Real Estate Trends
Agents share stories of car breakdowns, being stranded Laura Toms of Century 21 Affiliated in Howell, Mich., recounts getting stranded in mud on a showing, while Staci Tate of Venture Sotheby's International Realty in, Pleasanton, Calif., shares the story of her car unexpectedly breaking down while she was out with clients. Full Story: The Wall Street Journal (3/20)
Technology & Innovations
Product in development would analyze sales calls Pilot AI is working to develop a product that would extract information from sales calls and customer relationship software and analyze it. "Leaders are now looking for solutions like ours because it is far more cost effective to use AI to double down on multiplying the effectiveness of your existing sales team than it is to simply hire more sales reps," says Pilot AI's Maxwell Lu. Full Story: TechCrunch (tiered subscription model) (3/21)
Business Wellness
5 soft skills that lead to a better culture Soft skill development is essential to create a workplace culture that will help employees be their best and want to stay, writes Lee Frederiksen, managing partner at Hinge. Frederiksen advises employers to create a program focusing on the development of empathy and compassion, appreciation, honesty and integrity, emotional intelligence and accountability. Full Story: Training magazine (3/14)
Fair & Equitable Housing
Released inmates often find rent is out of reach Finding housing is a difficult challenge for those who have served time, with many ending up in homeless shelters upon release. Being priced out of the rental market can lead some to return to lives of crime, experts say. Full Story: The New York Times (3/21)
Legislation & Regulation
Bank stress raises concerns in agency mortgage bond market Concerns are rising that the $8 trillion agency mortgage bond market might come under strain as a result of increasing interest rates and the possibility that holdings from Silicon Valley Bank and other regional banks could be sold, increasing supply. Franklin Templeton's Paul Varunok noted that the market is deep enough to handle large liquidations, but he noted that further stress in the banking system could add to volatility. Full Story: The Wall Street Journal (3/21)
State measure aims to reduce underinsurance of properties Legislation introduced in Colorado would includes provisions such as making extended property replacement coverage mandatory in light of underinsurance concerns after a deadly late-2021 wildfire destroyed about 1,100 structures near Boulder. The bill also includes a provision designed to help coverage keep pace with inflation, and it would mandate a yearly state report on home-rebuilding costs based on location. Full Story: PropertyCasualty360 (free registration) (3/20)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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