7 Great Email Marketing Examples to Inspire You

We have collected 7 examples of what we feel to be great, and in some cases even brilliant, email marketing campaigns

Click here if you cannot see the pictures 7 Great Email Marketing Examples to Inspire You Is Email Marketing still relevant? You bet your life it is. Research from Statista shows us that there were around 3.8 billion email users in the world in 2018. A figure that is projected to rise to 4.4 billion by 2022. Of course, other channels, mobile messengers, and chat apps have appeared on the scene and proven their worth in recent years. But their effectiveness has happened very much in conjunction with, rather than instead of email marketing. And email marketing is still so effective in fact, that in 2018 there were approximately 281 billion emails sent and received each and every day worldwide, an upwards trend that will result in an expected 347 billion emails being in daily circulation by 2022. ​​Holy cow, how do I stand out in all this noise? Well, you know very well what it feels like to have a full inbox clamouring for your attention. But you also know what it is that encourages you to open, read and respond to emails. In brief, the three basics that you always need to have covered are: The When – making sure your email hits the inbox at just the right time The What – grabbing attention with a perfect subject line The Who – segmenting your list to make sure the right people get the right story Even if you have these boxes checked, should the content of your campaign miss its mark, your subscribers will be much less inclined to open the next mail you send, so you have to remember to live up to the promise of your subject line. With all that said and done, you know as well as anyone that when email marketers get it right – and we mean REALLY right – we don’t just open and read the mail, we click and act upon its content, and we might even share it with our friends. So, to challenge you to strive for excellence and relevance in your campaigns, and by way of inspiration, we have collected here 7 examples of what we feel to be great, and in some cases even brilliant, email marketing campaigns. Get inspired! And here are a few handy tips for your upcoming campaigns... We thought we’d share a few tips and tricks with you for getting the most out or your campaigns. Split Testing Email Marketing Campaigns How do you make sure that you are sending the best performing messages to your audience? Is it really possible to know what is the most engaging and effective content for you to send to your contact list and ensuring succes with your Email Marketing? How can you know what “the best” actually looks like? You test. More than that, you Split Test. Ready, set, Split Test! Reactivating Lapsed Customers The wheel already exists, so why reinvent it? Your customer base exists, so why recreate it? Lapsed customers are a fact of commercial life but lapsed does not necessarily mean lost – very far from it. Start reactivating Customer Clubs - What have they ever done for us? Unless you have found a magic formula, a totally unique product or service, and a totally captive audience, the simple commercial reality we all face is that competition is fierce – regardless of the size of your business. Reward your customers All the very best to you all Matthew Ogden, VP of Marketing and Communications MarketingPlatform, Nørregade 12a, 6600 Vejen, Denmark +45 72 44 44 44 support@marketingplatform.com Unsubscribe newsletter