| Good morning, Marketer, have you lost the thread? Or rather, have you found a new home on Threads, Meta’s Instagram-related answer to Twitter? Some brands have already. Brands reportedly spotted on the new platform include Netflix, Discovery and Salomon — along with some big-name influencers. Perhaps more importantly to those of us without such big names, people we know and follow seem to be giving Threads at least a try. Threads doesn’t yet have ads, but of course there are many other ways for brands to engage with users other than advertising at them. For better or worse, this is another channel for your consideration. Kim Davis,
Editorial Director | 