| John, If you are reading this email, I'm guessing that you are a marketer or business owner who continually searches for better ways to communicate your product's value to potential customers.
But how often do you bring your ideas under the disciplined umbrella of a theory – a theory that excludes all other ideas (no matter how good they are) that do not fit under it?
In this first session of the two-part video series How to Predict Your Customer's Next Move, Flint McGlaughlin introduces MECLABS 7-Step Customer Theory Development Framework.
Watch the video to learn how to build a powerful testing program that systematically discovers valuable customer insights, producing the greatest conversion results.
Have a great weekend, Linda Johnson
MarketingExperiments
MECLABS Institute
Lead your team to breakthrough results with a model of your customer's mind: Get 25 years of research distilled into 21 essential concepts and tools at MECLABS.com/Services
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