Register now: 7 Success Factors of B2B Marketplaces
Often undervalued for B2B scenarios because of their unique requirements, Alex Graf, Co-CEO of Spryker, will show in this webinar why marketplaces are a great way for B2B companies to leverage their business. Learn how to be more efficient and extend your reach at the same time with building your own marketplace!
Sponsored By Spryker |
GSK on employee experience and office culture in the age of remote work
At the Festival of Marketing’s DX Summit, Grieves spoke to Cognizant’s Patti Alderman about how she would define employee experience, how it feeds into business performance and specifically customer experience, and how businesses can create a strong organisational culture when the workplace is virtual. |
HSBC, Benefit, and Zoopla on restructuring marketing teams to be future-focused
At the Festival of Marketing, Lou Bennett, Marketing Director for Benefit Cosmetics; Becky Moffat, CMO of HSBC UK; and Gary Bramall, CMO of Zoopla discussed how they have navigated structural changes over the course of the past year, as well as their perspective on what an effective marketing team should look like. |
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