| | Adfreak | October 02, 2017 | | Today's highs and lows of creativity |
| | | 72andSunny Made a Funky New Logo for L.A.’s Creative Culture and Businesses A wide-open canvas where you fill in the blank By Gabriel Beltrone A flashy new campaign is celebrating the creative spirit of Los Angeles and promoting its local industry, with support from a range of the city's homegrown stars--and a new logo from 72andSunny. The mark, an elongated, soft-edged "LA," works alongside the radio-friendly version of Kendrick Lamar's brash and blistering "Humble" to anchor a 60-second ad,...
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| | | | | | | | Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In Clients invest more, and competition increases among creative shops By Patrick Coffee Advertisers haven't had to look too far for negative news lately. But as broadcast spending dips and clients question the safety and effectiveness of digital buys, more and more agencies are turning toward a rare bright spot in the ad world: experiential marketing. "Experiential work is where the rubber hits the road--where advertising meets the...
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