| | | | John,
The Sirens from Greek mythology enticed sailors to their doom with irresistibly beautiful singing.
But don't think we marketers are immune. Our Sirens are just a little different.
Buzzy influencers. Get-rich-quick shortcuts. Tech tools that harness customer data. Will they lead you to a new blue ocean of opportunity or wreck your company along the rocky shoals?
To help you learn from your peers’ mistakes, today we bring you Marketers Beware: 8 all-too-tempting marketing dangers to avoid.
Read on for tips about PR, influencer marketing, SEO, experimenting, tragedies, background noise, and unnecessary barriers.
Stay safe out there,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa, MarketingExperiments and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
| | |
|
