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Facebook has been experimenting with an Instagram-like feature that allows users to set up and switch among multiple, separate profiles—useful for maintaining personal and professional separation—and now the company says that feature is being rolled out in the next few months to all users. Multiple personal profiles won't be enabled in the Marketplace, Payments and other Facebook channels, at least for now, says the company. Full Story: MediaPost Communications (free registration) (9/21)
Report highlights need for speed in brands' social response A Sprout Social report found that 68% of social media consumers in the U.S. and U.K. primarily use it to keep abreast of new products and services and 51% say quick response is the greatest driver in making brands memorable. Among social media marketers, 81% say AI has had a positive effect, while 42% of consumers are wary about it. Full Story: Marketing Dive (9/22)
Fireplace updates add interest to living rooms Natural stone, two-tone finishes and the incorporation of curves are among expert design ideas for updating a fireplace. Fluted and metal finishes and full height features are also trending. Full Story: Livingetc (9/24)
Technology & Innovations
Real estate tokenization explained Blockchain technology holds promise for simplifying real estate ownership through tokenization. In this approach, real estate properties are divided into fractions, each represented by a token stored on a blockchain, and smart contracts are used to handle the details of these transactions, making the process transparent, secure and immutable. Full Story: The Coin Republic (9/24)
Massachusetts reports challenges filling empty apartments Massachusetts is grappling with a housing crisis as several thousand state-funded apartments remain vacant, aggravating homelessness issues in the state. Delays, mismanagement and flaws in the online waitlist system are contributing to the problem, leaving low-income residents struggling to find affordable housing. Full Story: The Associated Press (9/22)
Legislation & Regulation
Fed's Bowman sees case for another interest-rate hike Economic projections issued by the Federal Reserve this week suggest that borrowing costs could remain elevated in the long term, with policymakers expecting that rates will still be above pre-pandemic levels by 2026. Meanwhile, Federal Reserve Governor Michelle Bowman has said that she believes another interest-rate increase will be appropriate to tame inflation in a "timely way." Full Story: Reuters (9/22),The New York Times (9/21)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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