| | NewFronts | May 05, 2017 | | Your daily dispatch from the DCNF |
| | | Bypassing the NewFronts, AOL Goes Small But Has Big Data Goals Ahead CMO Allie Kline weighs in on Oath, Yahoo and Verizon By Marty Swant "The future is now." "Cutting edge content." "Closer to culture." "Know what's real." While those phrases might sound like marketing taglines, AOL would rather you think of them as oaths. On Tuesday night, the Verizon-owned company held an intimate, invite-only event for clients and potential clients inside of a three-story townhouse in Manhattan to showcase...
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| | | | | | | | How Bleacher Report May Be Digitally Minded Turner’s Next Global Conquest Online publisher focuses on social, mobile and sports culture By Christopher Heine Around 700 marketers filed into Turner Broadcasting's expansive event space near the Hudson River in New York's West Village for the Digital Content NewFronts, where they were treated to an interactive funhouse. Pliable, synthetic walls could be touched, or even leaned into, in order to watch and listen to certain video content from CNN Digital,...
Read more » | | Scripps Networks Strikes Deal to Serve Up Food Network and HGTV Shows for Snapchat It's the company's third move to reach millennials this week By Jason Lynch The number of media companies who are not creating original content for Snapchat continues to dwindle. This morning, Scripps Networks Interactive said that it has partnered with Snap Inc. to develop and produce new shows from its biggest networks, HGTV and Food Network, which will air exclusively on Snapchat's Discover platform. Scripps hopes the move...
Read more » | | Condé Nast Entertainment Rolls Out a Robust Lineup of Digital Video Series From Its Many Publications Showcases content from brands like GQ, Wired and Teen Vogue By A.J. Katz Cond? Nast Entertainment wants to foster the next generation of storytellers, and the company feels it has a leg up on the competition thanks in part to high-end, trendy content from the 22 Cond? Nast publications it has access to including GQ, Glamour, Wired and Vogue. CNE announced it is bringing back 65 original short-form...
Read more » | | | | | Refinery29 Aims to Help Brands Connect With Women IRL Including focus groups and workshops By Lauren Johnson While most digital media companies pitch new online video series during their NewFronts events, Refinery29 said today it wants to help brands connect with women offline. Last year, Refinery29 opened The Empathy Lab, a joint program with the Columbia University's Digital Storytelling Lab, setting up focus groups to gather information about how power is represented...
Read more » | | Time Inc. Is Launching The Sports Illustrated Network, Its Second Digital Video Service, This Fall People/EW Network will expand its live talk show 'People Now' By A.J. Katz One year after announcing the company's first digital video network--People/Entertainment Weekly Network, or PEN--Time Inc. was at it again with a second streaming service, The Sports Illustrated Network. The story told at this year's NewFronts presentation at New York's Hammerstein Ballroom revolved around video and an especially large slate of original content in various formats....
Read more » | | Snapchat Is About to Let Brands of All Sizes Buy Self-Service Ads Will small marketers shift ad budgets from Google and Facebook? By Christopher Heine Snapchat today is announcing its self-service ad-buying system, which is rolling out with 20 brands, including smaller players like online sneaker seller Goat, social app Mammoth Media, movie ticket app Atom Tickets and gift retailer Hollar. Called Snapchat Ad Manager, it will be widely available in June in the U.S., the U.K., France, Germany, Australia...
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