Lots of Americans skip their annual physicals. But would you go if it meant the rest of your health care for that year was free? That's the business model behind Curative, a new health insurer (and former COVID-19 testing company). In a new Q&A with Bob Herman of STAT, Curative's co-founder and CEO Fred Turner bets that pushing preventive services and primary care upfront will keep health-care costs down later. |