| Hi John,
How’re you doing with your fundraising asks right now? Are your donors being responsive? As I’ve mentioned before, we’re seeing many generous donors stepping up to support their favorite nonprofits. What is prompting this outpouring of gifts? It’s a powerful, different approach to the ask. So today, I am sharing the 3-Step Fundraising Ask formula that we are recommending to all our clients. This 3-Step Ask works almost every time - and results in a happy donor, a closer relationship with your donor and new investment in your work. I hope you and your team will apply this approach – you should see generous donors responding quickly. At least that’s what our people are seeing! Here’s a success story from Gershon Lewis in Israel – who applied our approach with an important donor: Based upon your previous crisis advice, I recently asked a long-term donor to help us more with his regular May gift because . . . we expect some donors will give less or not at all - He said: "OK, I'll double my donation." Thank you Gail! We hope you see results like this too. Give it a try right now. We want to acknowledge you for your hard work in these times of crisis. With so many standard fundraising approaches up in the air, we know it’s exhausting to try to re-invent everything at once. Please let us know if we can help you.
And – join us on Facebook as we bring the community together on Wednesdays at noon! It’s great fun - and you'll get positive and encouraging guidance from us.
All our best to you,
| 