Max Willens The veteran media executive helped validate digital media in the eyes of marketers and publishers. His new job will ask him to do something very different. |
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Anna Hensel Adidas is doubling down on its partnerships with non-athletes. |
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Sponsored Content Unruly At the recent U7 summit in London, industry experts and world-renowned brands discussed the issues of complicated supply chains, self-policing and a lack of global guidelines on transparency. However, it's not all doom and gloom -- many companies are working hard to clean up the ad landscape by bringing transparency and trust back to the industry. Sponsored by Unruly. |
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Sahil Patel More (older) movies and TV shows are coming to Pluto TV, Xumo and other free video streaming services. |
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Seb Joseph Differential privacy allows companies to share aggregate data about user habits while protecting individual privacy. |
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Sponsored Content Oracle NetSuite Many of the advertising and viewership landmarks in 2018 were expected and welcomed; others not so much. One thing's for sure: as we head deeper into 2019, the industry will navigate more twists and turns. Sponsored by Oracle NetSuite. |
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Sponsored Content GumGum A handful of publishers are taking a novel approach to selling ad inventory: using fewer exchanges and SSPs and forging direct connections with DSPs. It makes sense, but publishers need to be careful not to cut ties with the SSPs and exchanges that offer real value. Sponsored by GumGum. |
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