A complete guide to OTT header bidding

As programmatic OTT opportunities grow, streaming content creators and services are looking to optimize yield while still preserving a TV-like viewer experience. Fortunately, programmatic technology is evolving to meet the complex needs of marketers and publishers — and OTT header bidding is emerging as an effective option.

But the intricacies of the OTT advertising landscape have made the OTT header bidding process even more complicated than the desktop process. In this new guide, you’ll learn tips and techniques for effectively deploying header bidding across OTT platforms.

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