Most marketers will spend more on digital advertising this year than they ever have before. And with the holidays around the corner, mastering their digital marketing strategy is especially important.

By every metric, email is still one of the most effective and valuable channels for reaching consumers — but it’s also deceptively complex. In this guide to the fundamentals of email marketing, you’ll gain insights into strategy and best practices for driving maximum ROI through email campaigns. 

Download the guide learn:

• How to avoid spam filters
• How to measure email effectiveness
• How to optimize a program to ensure customers reliably receive the emails that teams send