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| It’s my virtual reality, and I can put on a chunky sweater if I want to When the clock strikes Oct. 1 on Instagram, reality is suspended and the magic of fall takes over. Regardless of the actual temperature. Many influencers will put themselves, and sometimes their kids, in chunky sweaters. Cider will be sipped. Leaves WILL CRUNCH, goddamnit — even if the chlorophyll is not ready to be broken down yet, and it’s 85 degrees out. It’s the cardinal rule that cardigans rule in fall. Instagram / @taza Take this Oct. 1 post by NYC mom influencer Naomi Davis aka @Taza (462K followers on Instagram) featuring her family at an apple orchard two hours north of the city. The temperature on the day Davis was there was in the high 60s. It’s a bit brisk, but not exactly thick-knit weather. Naomi, girl, aren’t you hot? Since I have way too much time on my hands, I decided to check the temps during a few of my other favorite fall-themed photo shoots and OOTDs from Tuesday.
Two: This #miamiblogger showed off her #fallvibes. It was a high of 86 at the time of her post. But don’t worry — it cooled off to a low of 79 in Miami. Three: A woman who listed “jet setter” and “lifestyle influencer” in her bio draped herself in a full-length COAT. She was in Portola Valley, California, where it was in the mid-70s. In conclusion, a valuable lesson: Even if the climate has not yet caught up, we can still use social media to perform the festivities of fall. Happy sweating! How to write an effective sponcon caption Sponcon is an art form, and there’s a format for the captions. Here’s how you can write your own.
You want to invite your followers into your shill with the gentle tug of something heartwarming. In @janenecrossley’s case, it was a cutesy photo of her family captioned with the story of her and her husband’s meet-cute.
The transition into the actual shill is often clumsy, and you can easily botch it. There are really two options: You can make a slow, wide drift, or gun for a sharp turn. It’s rare you see both together. But here, Crossley combines them nicely.
Of course, the post can’t end with the sponcon. No one likes to be taken on a scenic drive where the final destination is Walmart.
If you’re writing the caption, you can stop here, or you can add even more mentions of other things you care about. Because why not.
If I were writing an Instagram sponcon caption for this newsletter, it’d go something like: “My kids are playing in their @Walmart jerseys as I’m writing this @buzzfeednews newsletter — please continue to like and subscribe. There’s apparently an additional 15% off sale on Overstock.com today — tell a friend. Adopt, don’t shop. And Ukrainian officials were still checking the country’s bank account for US aid for a month after the now-infamous Trump phone call.” How did I do?
Until next time, Want more? Here are other stories we were following this week. A beauty influencer is trying to defend the tough “hybrid” job of being an influencer, but not everyone is convinced. Amra Olević Reyes, a beauty and lifestyle personality with over 5.8 million followers on Instagram, is taking a stand against what she's dubbed constant "influencer slander." P.S. If you like this newsletter, help keep our reporting free for all. Support BuzzFeed News by becoming a member here. (Monthly memberships are available worldwide.) 📝 This letter was edited and brought to you by Tanya Chen, Stephanie McNeal, and BuzzFeed News. You can always reach us here. Show privacy notice and cookie policy.
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