Building a customer base on Amazon is only half the battle. Retaining those customers is just as important, but figuring out how to do so requires a completely different game plan. That's why we're offering a crash course for marketing leaders.

Next week at Amazon U: C ustomer Retention Strategies, available exclusively to Digiday+ members, attendees will learn all the basics of customer retention strategy on Amazon. You'll hear from industry execs on how they're using the tool and come away with actionable tactics in order to take advantage of what the platform has to offer.

The afternoon's sessions will include:

Insights from Mark Power, author of Amazon for CMOs on tactics for maintaining a strong customer base on the platform
A case study with Alex Brandstetter, director, strategy, at Wunderman Thomspon Commerce on their experience with retaining customers on Amazon and how to take advantage of the tool

Subscribe below to learn all the basics of customer retention on Amazon and dive into case studies from brand and agency leaders. For a limited time, you can try Digiday+ for one month for just $10.

Can't make the live course? Digiday+ members have access to full recordings, case studies, key takeaways and more from the event.