The future of addressable media is still being decided as the third-party cookie nears its end. Many of the proposed solutions by internet gatekeepers risk falling short when it comes to efficiency, transparency and maintaining high consumer privacy standards.

In this new guide, Digiday and Criteo explore responsible addressable media and how marketers are infusing responsibility into their strategies as they look for media solutions that meet their own mandates, benefit publishers and keep consumer choice and safety top of mind. Download it to learn:

What makes addressable media solutions ‘responsible’
How measurement and optimization play a key role in responsible addressable solutions
Why transparency is a crucial component of the responsible addressable media equation
How partners are helping marketers bring the focus to responsibility