A "data buffet": Mozilla's review of pregnancy and period trackers sheds light on data privacy concerns

According to a review of 25 period and pregnancy tracking apps and devices reviewed by Mozilla, 18 were found by researchers to not meet their expectations for privacy and security standards.

August 18, 2022

According to a review of 25 period and pregnancy tracking apps and devices by Mozilla, 18 were found by researchers to not meet expectations for privacy and security standards. Additional coverage: In this week's Digiday+ Media Briefing, media editor Kayleigh Barber analyzes the latest quarterly earnings reports from BuzzFeed, IAC's Dotdash Meredith, News Corp's Dow Jones, Gannett and The New York Times. Havas Media Group and PubMatic ink a partnership, as buyers eye reduced ad tech taxes. DTC women's health brand Perelel is leveraging influencer marketing on Instagram and TikTok to increase brand awareness, share educational content and build an engaged community. Other things to know about Join us for Digiday's Media Buying Summit: The Programmatic Buyer from October 12-14 in Palm Springs to connect with execs from Dentsu, Canvas Worldwide, Havas and many more. Everything it takes to get a marketing message out has become more expensive in 2022, but some teams are doubling down on connecting with consumers. Sponsored by Vericast. As spending on addressable linear and CTV advertising accelerates, data sources that are accessible and actionable will be critical. Sponsored by Alliant. Top Stories Ivy Liu Brands in Culture A "data buffet": Mozilla's review of pregnancy and period trackers sheds light on data privacy concerns According to a review of 25 period and pregnancy tracking apps and devices reviewed by Mozilla, 18 were found by researchers to not meet their expectations for privacy and security standards. howdy! DIGIDAY+ MEMBER EXCLUSIVE Media Briefing: Advertising and commerce ebb while subscriptions flow in publisher’s Q2 earnings reports In this week’s Media Briefing, media editor Kayleigh Barber analyzes the latest quarterly earnings reports from BuzzFeed, IAC’s Dotdash Meredith, News Corp’s Dow Jones, Gannett and The New York Times. Sponsored by OpenWeb Why publishers are focusing on community as part of recession preparedness No publisher can recession-proof their business, but they are working to stand out to advertisers during tough economic times with the promise of engaged reader communities. Advertisement howdy! Life Beyond the Cookie The demand for cookieless targeting is fueling 'SPO 2.0' Havas Media Group and PubMatic ink partnership, as buyers eye reduced ad tech taxes. Sponsored by Amazon Ads How marketers are developing customer-centric creative Customer-centric creative enables marketers to understand how their audiences are responding to creative before moving into asset production. howdy! Marketing on Platforms DTC women's health brand looks to build community on Instagram, TikTok Perelel is leveraging influencer marketing on Instagram and TikTok to increase brand awareness, share educational content and build an engaged community. Advertisement Sponsored by LG Ads FAST channels are an untapped market for TV advertisers Marketers are turning to viewers of free ad-supported TV, an audience typically unreachable through traditional TV ads. howdy! Platforms & Commerce Can Niche build the next decentralized social platform? Here's why it matters Niche is a decentralized online marketplace and social networking platform rolled into one. Unlike other social apps, it doesn’t carry ads and it doesn’t harvest user data. howdy! Agency Culture Flexibility is the name of the game: The Return podcast, episode 4 The team has weathered several hiccups. But ultimately, it’s been a smooth transition. All Latest Stories Navigating Economic Instability How The Washington Post’s Joy Robins is using lessons from 2020 to handle the current economic slowdown Joy Robins' role as CRO looks different than it did a year ago, but in a volatile economy, a media company's revenue sources are subject to change as well.

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here . Unsubscribe from this newsletter or update your preferences. I don't want to hear from Digiday anymore. Stop receiving all Digiday emails. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Forward to a Friend