| |  | Being successful in business-to-business (B2B) marketing demands an in-depth knowledge of your markets and competition, strong analytical skills, and a specialized toolkit to construct and execute an effective marketing strategy.
Kellogg Executive Education offers a cutting-edge program that will enrich your understanding of B2B marketing dynamics and show you how to succeed in today’s global marketplace:
Led by senior marketing faculty from one of the world’s top business schools, you’ll be exposed to their leading-edge thinking on business-to-business marketing, and take a deep dive into the fundamentals and best practices of B2B marketing strategy. You’ll learn how to: - Boost your marketing strategy analysis skills
- Segment your business markets
- Build customer value models tailored to your marketplace
- Deepen your understanding of marketing strategy development
Don’t miss this opportunity to engage directly with Kellogg’s world-renowned marketing experts – learn more and apply now or contact me for a personal consultation. We hope to see you on campus this spring.
Warm regards,
Gretchen Baker
Executive Development Advisor
847-467-6018
gretchen.baker@kellogg.northwestern.edu | |
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