Taking a cue from Pok?mon Go, Tommy Hilfiger is introducing a new rewards system in which customers can earn points for wearing its clothes at specific locations. The new line of smart clothing, Tommy Jeans XPLORE, features clothing items that contain an embedded Awear Solutions' Bluetooth low-energy smart chip. When paired with the company's XPLORE...
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July 30, 2018
Brand Marketing Daily
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Tommy Hilfiger Created a Rewards System for People Who Wear the Brand’s Clothing
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