In the midst of the coronavirus pandemic, many organisations have frozen spend and reduced funding. But others are taking the opportunity to innovate, support digital products and services, and invest in digital transformation, according to the findings of a survey by Econsultancy and Marketing Week.
In the latest edition of our continually-updated stats roundup, we look at statistics on hammock sales, UK advertising budgets, and new subscriber gains for Netflix.
An efficient optimisation strategy is essential for maximising the results from any paid search campaign. This guide will help you test and improve all elements of PPC to stay ahead of the competition and ensure relevance with customers in search.
The coronavirus outbreak is forcing marketers to adapt quickly. The current situation is testing the skills and mindsets marketers have. As the year progresses, they will also be tasked with driving recovery and growth. With so many challenges, how do organisations quickly and effectively create a system to support them?
Paid Search Basics Best Practice Guide An essential guide for paid search beginners or a useful tool to refresh your PPC knowledge, this report introduces you to the role of paid search in the digital marketing mix, covering how to write a successful paid search ad along with the basics of keyword strategy and campaign management.
