A framework for customer-centric content creation Purpose, Audience, Value, Execution: Yolanda Valery, Head of Digital Engagement at Ocado Group, shares her PAVE framework for content creation
ClickZ Daily: June 16, 2022 |
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| Good morning! We’ve all found ourselves in conversation with someone who drones on and on about themselves. It’s frustrating. Moreover, it’s boring. Many brands fall into the same trap. If they wish to capture audience attention, they have to shift away from this approach and instead focus on creating customer-centric content. Yolanda Valery, Head of Digital Engagement at Ocado Group, shares her simple framework marketing leaders should implement prior to content creation to ensure it is value-adding for their audience. |
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| | Advertising & Promotion Luis Navarrete Gómez How to get the strategy, technology, and value of change right Read more |
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| Actionable Analysis Cyril Coste Exclusive advice from global influencer and CXO leader, Cyril Coste on how to amp up your customer experience (CX) strategy and connect AI with digital Read more |
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| Brand awareness Benjamin Broomfield The ClickZ Marketing Masters Podcast launches with diversity champion and media leader, Christopher Kenna on how and why brand engagement with minority communities is shifting, how brands are tracking it, and technology's role now and in the future Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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