Beyond lip-syncing videos: Musical.ly pushes into professionally produced shows, Get your fake Yeezys: Counterfeit ads are all over Instagram, Why Bleacher Report narrowed the focus of its UK Instagram, My Email Subject
| "A general atmosphere of ambient dread": As more and more media companies shift their emphasis to video, text journalists fear writing jobs may permanently disappear. Video app Musical.ly is teaming with NBCUniversal, Hearst and Viacom to produce original short-form shows. The partnerships are part of the app's effort to expand beyond the user-generated lip-syncing videos for which it's known. The days when Instagram CEO Kevin Systrom vetted every ad on the platform are long gone. Now, ads for counterfeit shoes, electronics and real estate are proliferating Instagram. In March, Bleacher Report U.K.'s Instagram account was rebranded to cover only football. Here's why the publisher narrowed its focus on the platform. Digiday+ is hosting a Slack town hall with Deep Focus founder Ian Schafer on Thursday, July 20 at 1 p.m., and we're opening up a limited number of guest passes to the discussion. Apply here for a pass. |
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| Lucia Moses Publishers are chasing video dollars, striking existential fear in the hearts of text-based journalists. |
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| Sahil Patel Musical.ly, which has been mostly known for its singing and lip-syncing videos, is now betting on original shows made by Hearst, NBC, MTV and others. |
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| Shareen Pathak Ads for fake shoes, clothes, electronics and even real estate are proliferating on Instagram. |
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| Jessica Davies "People may think we've produced 30 pieces of content around these moments within 12 hours, but really they have taken a lot of careful planning.” |
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