As it turns out, it's a media story.
| | | | | | | | | | Digital | | | | September 25, 2020 | | By Sara Jerde |
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| | | Hollywood's Top Trade Magazines Combine Under New PMRC Banner | |
| | | | Hi there, Happy Friday! We made it another week. Today, I bring you the latest drama from Hollywood, where a new relationship is brewing between trade media. Penske and MRC announced that they would be under one umbrella. The move, effectively, puts brands including The Hollywood Reporter, Variety and Billboard in the same brand portfolio. This may not be a surprise to you, dear reader, if you are in media (or likely corporate America), but there was a fair amount of ego at play in this. These former competitors, now sister brands, will operate as separate brands with the same print schedules (for now). But expect advertisers to see more cross-brand packages, even thought it might not be a total win for the brands at the end of the day. As one source told me: “The ad buyers of the studios under stress and duress are probably not going to continue giving everybody money,” they said, “Packaging and deals give you the benefit of scale, but not 1+1=3.” Read the backstory of the full saga here. What else we're covering: Compared to the same period in 2019, Adobe found 46% of consumers who own smart speakers used their voice assistants more often, and 51% heard ads on themAllure celebrates its annual Best of Beauty Awards with virtual tutorials and discussionsThis site records your chants so you can protest from homeFun Fact: Automated messages drove 26% of email marketing sales with less than 2% of email sends. Need a break? Put the new Air Jordan XXXV on your Bitmoji and hit the road. Please consider sending any news tips to sara.jerde@adweek.com. Thanks for reading. Consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources. | | | | | |
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