Complex Media increases its push into a TV-like video strategy, The Guardian pulls out of Facebook’s Instant Articles and Apple News, Why people complain online, in 5 charts, Daily eNL
| Lucia Moses Beyond cleaning up the web, Google wants to shore up its ad business and keep setting the rules for the open web, speculators say. |
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| Sahil Patel By the end of the year, Complex Media plans to grow to 40 weekly and daily shows from 12. |
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| Sponsored Content Turn by Jonathan Gardner, VP communications, Turn It often seems like marketers don't have much time to actually market. Especially when most hours in the day are spent manually measuring mind-numbing metrics like viewability, completion and other important video KPIs. That doesn't leave a lot of room for the creative or gratifying parts of the job. […] |
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| Jessica Davies “Our primary objective is to bring audiences to the trusted environment of the Guardian to support building deeper relationships.” |
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| Tanya Dua Customers consider cable and cellphone companies to be the worst offenders, and most people are not willing to give a company another chance after two negative experiences. |
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| Sponsored Content Marin Software Advertisers have the opportunity to multiply the impact of their advertising spend by coordinating campaigns across channels. This report examines this effect across over 200 enterprise advertisers who manage Google and Facebook campaigns. Sponsored by Marin Software. |
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| Sponsored Content Teads We surveyed agency and brand professionals to learn how marketers are adapting to the age of digital entertainment using programmatic video ads. This State of the Industry report reveals their biggest concerns, and most promising areas of opportunity, while providing concrete steps for pushing the boundaries of what video can deliver. Sponsored content by Teads. |
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