Here’s a roundup of Digiday’s most popular WTF explainers.
December 30, 2022

A look at Digiday's most popular WTF explainers in 2022

Here's a roundup of Digiday's most popular WTF explainers.

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Here’s a roundup of Digiday’s most popular WTF explainers.
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Boosting relevance and driving massive media attention, marketers have gotten creative in their partnership strategies this year. As 2022 is coming to an end, we take a look back on some of the strangest product launches and brand collaborations of the year.
With the proliferation of channels and ever-evolving marketing KPIs, industry benchmarks have developed blindspots that are impacting the way advertisers measure their campaigns.
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The tumultuous year has left tech companies, marketers and others rethinking everything from data and content to e-commerce efforts.
When measuring consumer attention levels regarding specific content, marketers are finding media quality metrics to be some of the most important pieces.
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In Candy Crush, players who watch ads are always rewarded with in-game bonuses, such as “boosters” that make levels easier to beat — which means workers at Activision Blizzard Media, the corporation’s in-game advertising arm, must regularly coordinate with King’s level designers to make sure ad-rewarded boosters don’t make any levels too much of a breeze.
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Publishers are using content recommendation technologies to engage with their audiences at every stage of the customer journey.
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Digiday caught up with eight creators and influencers to find out exactly what’s on their Christmas wish lists from social platforms this year
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From esports is dying to retail media hype, here’s what’s in (and out) for advertising in 2023.

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