Plus, 5 secrets to cross-functional collaboration in marketing
| Your job as a marketer comes with challenges and rewards. That’s why community is so important — to share triumphs and to look for common solutions to frequent headaches. That’s also why we produce the MarTech Salary and Career Survey annually. Look at some of the findings here and you’ll see how your fellow marketers fared over the last year. There were promotions. Unemployment remained low. At the same time, the survey found some organizations cutting back on both jobs and budgets. This annual report tracks salary trends and digs deep into the strengths and passions of those in marketing technology. See where your areas of focus and responsibilities stack up with your colleagues. Also today, our contributors offer secrets to cross-functional collaboration and strategies for better email engagement. Chris Wood
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| MarTech salary and career | | | Overall, the median salary of men is 35% more than the median salary of women. At director and up, women earn 5% more than men. | | |
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| Marketing management | | | Learn how leading organizations break down silos, promote knowledge sharing and create a culture of transparency for optimal operations. | | |
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| Email marketing | | | Obsessing over inbox placement won’t move the needle. Focus on segmentation, respecting customer preference and getting buy-in for email. | | |
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| Data | | | Learn how to optimize advertising performance with privacy-safe, real-time event forwarding. | | |
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| Privacy | | | Download now and turn annoyed visitors into engaged customers, driving repeat purchases and enhanced brand loyalty, with this comprehensive guide to consent and preference management. | | |
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| Regulations and Compliance | | | The first allegations of non-compliance with the Digital Markets Act target three tech giants. | | |
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| Search marketing | | | Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time. | | |
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| MarTech webinar | | | Learn about how Salesforce uses its Data Cloud to harness customer data, enable teams to deliver impactful marketing journeys, optimize sales & service conversations, and boost productivity. | | |
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| Email marketing | | | Discover the email automation features you need and how AI will change them going forward. | | |
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| No-FOMO zone | | | Unlock the complete spring 2024 MarTech experience, featuring nearly 50 sessions, empowering CX keynotes, Q&A, panel discussions, and more — all for free, and all immediately available on-demand. No calendar reminders, no countdowns, no excuses. Start exploring now | | |
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