A New Ebook from MRI-Simmons Enhancing First-Party Data to Drive Marketing Outcomes
Ebook: A Marketer's Guide to Data Enrichment First-party data is the lifeblood of any brand's marketing efforts, but quality continues to hinder efforts and results. According to Nielsen, 69% of marketers believe first-party data is essential for their strategies and campaigns, but only 26% are fully confident in their audience data*.
In parallel, Forrester found that 21% of media budgets are wasted due to poor data quality**. In this complimentary data enrichment ebook , MRI-Simmons breaks down: The limitations of first-party data The growing importance of third-party data The top criteria for reputable data enrichment solutions ...and more! Click below to access this essential guide. |
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*Nielsen 2022 Annual Marketing Report. **Forrester Consulting: Why Marketers Can't Ignore Data Quality |
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