With so many different developments, it can be hard to keep track (ha!) of what exactly is happening and what all of it might mean. So, here is a potted summary of the key developments in the ‘cookiepocalypse’, the impact they are having on marketing and advertising, and what industry professionals can and should do about it.
Is the primary goal of Google’s design really to help searchers? Around the web, discussion and debate about the design has been significant, with many pointing out that the design makes it very difficult to distinguish organic listings from paid listings.
Wilderness is a ‘one to watch’ according to Econsultancy’s Top 100 Digital Agencies report in 2019, so we thought it would be worth chatting to the agency’s MD and founder.
A Marketer’s Guide to Augmented Reality (AR) This guide explores the uses, challenges and opportunities of AR for marketers and investigates what the future of this technology might look like. It also explores whether AR will merely be a fad or a lasting form of digital engagement between marketers and consumers.
Segmentations and Personas - Best Practice Guide This report explores the benefits and challenges of segmentation and personas. It also explains why and how to use market-, communication- and customer segmentation and includes some case studies of segmentation and personas in action.
