A martech roadmap is the key to successful business outcomes Tealium's CMO explains the benefits of implementing a martech roadmap when building out a complex martech stack that keeps marketers one step ahead of the competition.
ClickZ Daily: January 28, 2021 |
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| Good Morning! Marketing technology has grown in popularity as companies look to compete in today’s constantly evolving digital world. Heidi Bullock, CMO of Tealium, explains the benefits of implementing a martech roadmap when building out a complex martech stack that keeps marketers one step ahead of the competition. “Create a roadmap that includes goals and owners. A clear marketing roadmap guides organizations to properly integrate more useful technology — such as a customer data platform — within its martech stack,” says Heidi. Also Hannah Abbasi, head of client strategy at The Shopper Agency, details how, given its COVID-fuelled popularity, brands can use Amazon to their advantage. She writes: Without doubt, Amazon should receive the same careful treatment as a store or owned website, and therefore have its own strategy like any other channel. And that Amazon strategy must also sit within a broader brand plan that seamlessly connects a brand’s entire suite of assets. |
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Data & Analytics Heidi Bullock Marketing technology has grown in popularity as companies look to compete in today’s constantly evolving digital world. Heidi Bullock of Tealium explains the benefits of implementing a martech roadmap when building out a complex martech stack that keeps marketers one step ahead of the competition. |
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Digital Marketing Hannah Abbasi Hannah Abbasi, head of client strategy at The Shopper Agency, details how, given its COVID-fuelled popularity, brands can use Amazon to their advantage. Read more |
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| Digital Marketing Abi Wendt Abi Wendt, Client Director at Mention Me, discusses the recent explosive growth of direct-to-consumer brands, and how this can be sustained throughout 2021 and beyond. Read more |
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| Digital Advertising Claire Kimber After a turbulent year for out of home Claire Kimber, Group Innovation Director at Posterscope maps out five actionable futures and predictions for the medium in 2021. Read more |
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| Content & Experience Rich Smith Rich Smith, CMO of Jornaya, shares the impact the pandemic has had on consumer behavior and how digital marketers can adapt marketing strategies going into 2021. Read more |
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| Grata is a B2B search engine for discovering small to middle market private companies. Read more |
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Advertising & Promotion Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization plan its social media advertising strategy in the future. Download now |
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| Analytics A recent study revealed that 43% of senior decision makers from insurance companies felt that their current data sources were insufficient in helping them identify prospects and programs that drive the greatest profit opportunities. Download now |
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