A Melody for Marketers

Hi there,

Good morning,

Vox Media has released a new self serve ad platform to entice marketers. The decision is timely, especially in a year when marketers have been concerned about brand safety and have used their marketing budgets wisely, given budget constraints and changing news cycles amid the Covid-19 pandemic.

The new tool reaches audiences across Concert and Concert Local properties, including NBC Universal, Penske Media and Quartz as well as local outlets such as Advance Local, The Boston Globe, and the Chicago Sun-Times.

It's not the first investment the publisher has made in its Concert network; it expanded it to include local properties in March and rolled out a new first-party data marketplace, called Forte, in December 2019.

What else we're covering:

Fun Fact: PBR has a new hard coffee.

Need a break? Have a dance party with your person.

Also.... today is the last day to send nominations to our *expanded* Hot List. Take a look at the guidelines here and let me know of any questions!

I'm at sara.jerde@adweek.com if you have any. If not, thanks for reading all the same. See you here tomorrow.

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Expanding to TV, publishing, digital and brands.

Alex Schultz joined the social platform in 2007 as an analyst.

Publishers are continuing to move out of ad tech.

It began notifying advertisers of the change earlier this month.

It is available in several languages.

New safety features began rolling out.

Oli Marlow Thomas created Ad-Lib after traveling and aspiring to be a police officer.

The campaign has totaled 2.13 billion social impressions since kicking off in March.