In a new three-part series on Econsultancy, Rebecca Sentance will be taking a realistic look at the metaverse: what it is, who’s using it, and what the opportunity is that it offers to marketers, both now and in the near future.
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This edition of Digital Transformation Monthly reports on the rise of marketplaces across B2C and B2B sectors, looking at key stories that illustrate the wide variety of functions that marketplaces can serve, and the potential benefits and challenges for businesses.
With omnichannel now regarded as playing an essential role in business success, this best practice guide looks at how companies can develop their omnichannel strategy to achieve excellence.